Raw vs Kibble
The truth about what goes into commercial pet food - and why raw is the species-appropriate choice for your dog or cat.
Can Kibble Ever Be Healthy?
The rule of thumb for most dry food brands is the Three Ds: Dying, Dead and Decay.
Whatever in the meat industry does not make it for human consumption ends in your dog's stomach. Commercial pet food will never be a nutritious and healthy choice for your dog.
Complete natural raw diet contains everything a dog needs - made balanced from fresh ingredients, unheated, without the extremely valuable meat juice being removed.
The Pet Food Industry
TV ads, pet food companies, supermarkets, and even some veterinarians tell you about the health advantages of commercial food. Only your pet pays the price - with their health.
- The pet food industry is poorly regulated - any brand can claim virtually anything
- Meaty does not mean meat. Kibble may consist of the cheapest protein available, usually soya
- There is no lobbying body protecting your pet's interests in pet food regulation
- The rise of chronic illness in pets is directly linked to ultra-processed diets
- High-temperature processing destroys natural enzymes, vitamins, and beneficial bacteria
Raw vs Kibble — Side by Side
| Category | Kibble | Raw |
|---|---|---|
| Ingredients | ✗Processed by-products | ✓Human-grade fresh meat |
| Processing | ✗High-heat cooked | ✓Raw, unheated |
| Preservatives | ✗Artificial additives | ✓None |
| Fillers | ✗Soy, corn, wheat | ✓Zero fillers |
| Moisture content | ✗~10% | ✓~70% natural |
| Digestibility | ~Partial | ✓Highly digestible |
| Lab tested | ✗Often not | ✓European labs |
| Species appropriate | ✗No | ✓Yes |
Raw Advantages
Recognising that dogs and cats evolved to eat a natural diet, these are the documented benefits of species-appropriate raw feeding.
Reduced Allergies
No artificial additives or fillers that trigger reactions
Improved Digestion
Biologically appropriate food means efficient digestion
Dental Health
Raw meat and bones naturally clean teeth
Improved Health
Better coat, energy levels, and overall vitality
Stronger Immunity
Natural nutrients support a robust immune system
Firm, Odourless Stool
High digestibility means less waste and no bad smell
Ready to Make the Switch?
Start with our Starter Hamper - designed specifically for the transition to raw.
- Choosing a selection results in a full page refresh.
